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Phase I: Discovery
A series of consultation meetings which we assess your target audience, online goals,
purpose of your online venture, current marketing materials, corporate identity and online
competition. These open-ended dialogues with you allows us to develop a preliminary
requirements document and assures that we truly understand your business and that of your
clients.
Phase II: Content Evaluation
During the assessment of your content, our project manager will work with your marketing staff to
collect and proof all the actual text that will be included in the final product. Phase II ensures the
interface we develop matches the quantity and type of information that will be displayed.
Phase III: Info Architecture
Utilizing the data collected in initial phases, we are now able to complete your project deliverables by
developing a finalized “site map”.
Phase IV: Interface Creation
With all the information collected at the start of the development process our creatives can now
develop the exciting new interface that will get the attention of your online clients. This process allows
you to work directly with your project manager to act as the creative director on the development of your site.
Phase V: Content Assimilation
In the final phase, your graphic user interface is combined with the content to produce a final
completed product. This phase includes a detail-oriented fine-tuning and quality assurance process
designed to provide you with the level of perfection you require for your business.
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