Web Solutions News & Tips

3Wplanet blog for web design, SEO & international marketing tips

Responsive Layouts

The goal is to support all devices from laptops, desktops, smartphones, tablets, and anything released in the future. 

The big idea here is to think about website design as a single canvas which is dynamic and fluid by nature. CSS3 media queries allow developers to customize layouts based on limited or expanded screen sizes. 

In simple terms, a responsive web design uses "media queries" to figure out what resolution of device it's being viewed on. Flexible images and fluid grids then size correctly to fit your screen. If you're viewing this article on a desktop browser, try making your browser window smaller. The images and content column will shrink, and then the sidebar will disappear altogether. 

The benefits are obvious: You build a website once, and it works seamlessly across thousands of different screens. 

Mobile First Design Approach

The idea of responsive design isn’t just limited to full websites scaling down smaller. The idea is to start with mobile screen and build your way up. 

It is important to plan your most important interface elements first and squeeze each of them into a mobile layout. If they don’t all fit you will have to drop some elements. At the same time you could plan for how the layout will respond as the layout grows larger. You will have space to include a sidebar, possibly 2 side bars, along with other page elements.


Content is king

Google Changes Spur the Rise of Content Marketing
There were a few major shakeups to the Google search algorhythm, known as the Penguin and Panda updates. In a nutshell, these changes caused a major crackdown on the borderline "gray-hat" tactics that SEOs have relied on for years to rank websites on the front page of Google. 

That basically means low-quality link building tactics and other ploys for rapidly propelling a website's rank are being penalized within the algorithm. What is the message Google is trying to convey? 

Quality content matters. 

"Content is king" has been the guiding principal of bloggers for years. But in 2013 and beyond, it's not only a guideline; it's essential for a website's or business' survival on the web. 

This has led to a renewed focus on content marketing from businesses of all shapes and sizes. Businesses can no longer rely on quick, on-page optimization of their websites. In order to build rank in Google and build trust with customers, one must produce valuable, useful, helpful and share-worthy content that exudes expertise. 

Every business that wants to stay relevant on the web needs to invest in content marketing — including blogging, podcasting, e-book writing, email marketing.